• Grew following by 45%

• Increased post engagement rate by 32%

I increased BullseyeEngagement’s presence on LinkedIn by establishing a content calendar and posting on the platform a minimum of three times per week. I sought to establish BullseyeEngagement as a thought leader in the Human Capital Management space, so the majority of the content was educational or news-related. This included infographics, informative carousel posts, video clips from interviews with influencers, and articles on relevant topics. By introducing these highly-engaging and shareable posts, I increased the company’s follower count and average engagement rate.

After observing that Bullseye was ranking poorly in search, I partnered with an SEO agency to make improvements to the website for increased visibility. I assisted with keyword research and content development for all website pages and served as the liaison between the agency and Bullseye’s development team. I also noticed a high bounce rate (over 90%!) on the website homepage, so I led an effort to restructure the page and several others. By clarifying the value proposition and editing the copy, we were able to decrease the bounce rate by 12%.

Before I arrived at Bullseye, there was no strategy in place to monitor customer satisfaction and improve retention. I helped plan and implement various methods to do so, including:

• Semiannual check-ins with clients (phone or video call)

• Monthly newsletters

• Monthly free educational webinars for clients

• Quarterly surveys

Checking in with customers regularly not only provided ideas to improve Bullseye’s services and marketing, but it also enabled us to gather customer feedback for testimonials on the website and case studies.